Using System JO Atomic Gel is easy. First, make sure the area is clean and dry. Then, apply a small amount of the gel directly to the clitoral area. You'll start to feel the tingling sensations within 90 seconds. Don't over - apply; a little goes a long way. Keep in mind that everyone's body reacts differently, so start with a small amount and adjust as needed. As for storage, keep it in a cool, dry place away from direct sunlight. If you have any skin sensitivities, it's a good idea to do a patch test on a small area of skin first. Enjoy the enhanced pleasure this gel brings, but always use it in a safe and comfortable environment.